Real estate firms rapidly adopting new lead gen tool

Remodeling network Porch has unveiled a second tool that brokerages, website providers and listing search services can use to augment listings with renovation project history reports, and squeeze more leads out of real estate websites.

A number of leading real estate companies have already adopted the widget, highlighting the appeal of the latest lead-capture feature to become available to real estate websites. AddressReport is another property report provider that recently fashioned a lead generation product for real estate firms.

Prospective buyers that visit listing pages equipped with Porch’s new widget may click the add-on to pull up a Porch report detailing the listing’s remodeling project history.

Companies that embed the widget on their websites can gate the property report behind a form that requires a user to enter their contact information. They can also add their branding or a real estate agent’s branding to the reports.

The integration “creates the ability to drive meaningfully more leads” through a real estate search website, said Porch CEO Matt Ehrlichman.

Continue here.

Hot Real Estate Leads for Closers

Tired of cold calling to generate real estate sales? Are you fed up with snail mail ads that get a pathetic response rate? It’s time to use BrokerMatch to get real leads of qualified buyers and sellers that are ready to take action right now! Leads will be delivered in real-time by email so that you can act immediately and get the prospect when they are ready to act. These real estate leads are extremely well qualified and if you receive a lead that you feel is not up to par, you may open a case and our customer service department will review it to assure the highest quality.

The hot leads delivered in your inbox will include all of the pertinent information including buyer or seller, approximate price, buy/sell time frame, desired zip codes, price range, # of bedrooms, bathrooms, square footage and contact information. With this info, it will be easy to get into a conversation with the prospect. We offer two plans, one for exclusive leads and one for leads that may be offered to up to 3 agents.

Overall, we know that it is more difficult than ever to get quality real estate leads. BrokerMatch does the hard work of getting these leads and putting them on your radar. From there, you can close the sale and reap the benefits.

How Real Estate Uses Big Data to Track Clients

To target prospective clients, tech-savvy agents are buying data subscriptions and teaming with startups

Jon Hoefling, left, with his listing agent Brett Jennings in Mr. Hoefling’s home in Morgan Hill, Calif. Jason Henry for The Wall Street Journal Jon Hoefling, left, with his listing agent Brett Jennings in Mr. Hoefling’s home in Morgan Hill, Calif.
Jason Henry for The Wall Street Journal
Photo: Jason Henry for The Wall Street Journal

Sitting in bed at 1:40 a.m. one morning last November, Jon Hoefling was thinking about selling his 4,300-square-foot home in Morgan Hill, Calif. While browsing Facebook on his phone, he clicked on a real-estate ad offering to estimate his home’s value. His future listing agent, who paid for the ad, was waiting.

Mr. Hoefling, the 50-year-old owner of an office-furniture resale company, had been targeted for the ad—along with 1,500 others in California’s Silicon Valley area—by an algorithm that identified him as a likely home seller. The telltale signs: Mr. Hoefling has lived in the home for more than 15 years, and his home’s market value is high for the area. Most important, his youngest son will soon leave for college. Empty nesters might as well wear a bull’s-eye.

Continue here on WSJ.


Stephen Hawking predicts robot apocalypse coming within 100 years

If you thought the title villain in Avengers: Age of Ultron was scary: just wait, because one of the biggest brains on the planet thinks a robot takeover is likely in the next century.

Renowned physicist Stephen Hawking appeared at the Zeitgeist 2015 conference in London and confirmed the fears held by anyone who has watched a movie with a robot in it since 1927’s Metropolis when he said, “Computers will overtake humans with AI at some within the next 100 years. When that happens, we need to make sure the computers have goals aligned with ours.”

Earth Day: Environmental Sensors


Before you attempt to solve a problem, you must first study the problem. If there’s a problem with the environment, you must therefore study the environment at a scale never seen before. For this year’s Hackaday Prize, there are a lot of projects that aim to do just that. Here are a few of them:

[Pure Engineering]’s C12666 Micro Spectrometer has applications ranging from detecting if fruit is ripe, telling you to put sunscreen on, to detecting oil spills. Like the title says, it’s based on the Hamamatsu C12666MA spectrometer, a very tiny MEMS spectrometer that can sort light by wavelength from 340 to 780nm.

The project is to build a proper breakout board for this spectrometer. The best technologies are enabling technologies, and we can’t wait to see all the cool stuff that’s made with this sensor.

[radu.motisan]’s portable environmental monitor isn’t just one sensor, but an entire…

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FCC Creates Innovation Radio, The Future Of Wireless Broadband


Thirty years ago there was a lot of unused spectrum in the 900MHz,  2.8GHz, and 5.2GHz bands. They were licensed for industrial, scientific, and medical uses since their establishment in 1947. But by the 1980s, these bands were identified as being underused. Spectrum is a valuable resource, and in 1985, the FCC first allowed unlicensed, spread spectrum use of these bands. Anyone who has ever configured a router will know the importance of this slice of spectrum: they’re the backbone of WiFi and 4G. If you’re not connected to the Internet through an Ethernet cable, you have the FCC Commissioners and chairpersons in 1985 to thank for that.

Last week, the FCC unanimously voted to allow the use of spectrum in the 3.5GHz band with the Citizens Broadband Radio Service. This opens up 150 MHz of spectrum from 3550 – 3700MHz for new wireless broadband services. If history repeats…

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What Boomers Need to Know About Reverse Mortgages

 Man holds doll house and penny bank for mortgage, borrowing

You have been making mortgage payments most of your adult life. Maybe it’s time your mortgage lender starts to pay you back.

According to the National Reverse Mortgage Lenders Association, since 1990, 906,018 seniors have accessed the equity in their homes by taking out a reverse mortgage. Although recently, the numbers seem to be on a decline. In 2009, 114,292 applications were processed, while in 2014 only 51,642 seniors applied.

The reverse mortgage is a financial product that has been available for more than 50 years, but many people are confused about what it is and how it works.

The original idea of the reverse mortgage was to give seniors (age 62 and over) the opportunity to access the equity in their homes without selling or incurring the obligation to make monthly payments to a lender.  It was expected that most reverse mortgage borrowers would receive monthly payments from the lender to help pay their living expenses and age in place.  However, recent studies have exposed worrisome trends that can put borrowers at financial risk.

David Cutner, partner at Lamson & Cutner, P.C., attorneys for the elderly and disabled, offered the following insight about reverse mortgages for boomers:

Boomer: What is a reverse mortgage and how does it work?


How to Generate Mortgage Leads Successfully

One of the best way to generate mortgage leads is to get your paperwork in order. When someone wants to purchase mortgage leads, they want to have the information in front of them. They want to see an outline of your plan and your goals. They also want to see the benefits of choosing you. In other words, why should someone choose you over someone else? You also need to be patient with your process. Don’t be too pushy. People do get turned off by people who are too pushy. In fact, it makes them move in the opposite direction. Once you have placed your advertising in front of someone, be patient. Let them come to you. The best thing is to let your company and work speak for itself.

Tap into some of your personal contacts. Sometimes persistence pays off. I’m talking about persistence, not being overbearing. Talk to your friends and family. Tell them what you are doing. Send them advertising. Let them discover for themselves what your business is all about. It’s okay to send them reminders every so often. Sometimes people forget and push something to the back. To be successful with friends and family is not taking it too personally. Don’t get upset if they turn you down. Maybe it’s just something that is not right for them. Just be you and let your friends be them. Even if they can’t benefit, maybe they know someone who can.


You can make your mortgage leads business work for you. Just go slow. The more secure you are about who you are and what you do, the more things will fall into place.

7 Things to Buy Organic Now

Demand for organic food is spilling over into many supermarket aisles.

Organic food is alive and well. In fact, shoppers are expanding their organic intentions beyond the produce aisle. Take red meat, for instance. As news reports of recalls and ammonia injected into factory-farmed meat spread, sales of organic beef jumped nearly 50 percent in 2011. Opting for organic non-food items is becoming the norm, too, with many reaching for organic-slanted soaps and shampoos, as well. Interestingly, new data finds that people under 40 are the biggest supporters of organic, regardless of the paycheck they bring in.

Popular Types of Renewable Energy

Global warming has definitely taken its place in the current environmental situation. It has provided the people a lot of both expected and unexpected circumstances such as climate change, and more.

Coming up with a probable solution to it is something impossible as of the moment. What people can do now is just to prevent the worst to happen. But how people should do it? Aside from spreading information through the different mediums available (ex. Essay writing, news writing, tv and radio broadcasting, blogging, etc.), people could as well start through simple gestures such as recycling.

Moreover, it is a definite fact that the world is blessed with an ample number of renewable energies. It is available for the benefit of the living. It is there because of a purpose. That is, for the people to make use of it as a source for living, but making sure it won’t harsh the environment as a whole.

There are a lot of renewable energies present in the world. Some of the most popular are the following:

      Bioenergy – is synonymous to biofuel. It is a renewable energy composed of materials from biological sources.
      Geothermal Energy – it is the power generated from the earth’s heat deposit.
      Green Power – are the energy produced by environmentally friendly and nonpolluting sources such as wind, solar, hydro, and geothermal.
      Hydropower – is the energy that comes from the bodies of water that could be transmitted to a useful purpose.
      Solar Energy – is obviously the power generated by the light and heat from the sun. This energy is actually the most widely-used power in the world.
      Wind Power – is the transmission of the wind power into a useful form like electricity.


Kaku B. Marks is an environmental science graduate from New Jersey. He is currently working for a private-held company that specializes in environmentally friendly hand dryers. He loves to travel and discover new places . He is known as a dedicated and responsible professional amongst his collegue.